Should You Panic Over AI or Should You Embrace It?
Should You Panic Over AI or Should You Embrace It? Episode 8 – What Should I Do About AI? Listen to Other Episodes The existential question with any new technology is whether you should embrace it or panic over it. Yes, artificial intelligence in the form of Chat GPT, Gemini, Perplexity, Claude, and all others […]
The Price Is Right May Be More Sage Than Just a Show Title
The Price Is Right May Be More Sage Than Just a Show Title Episode 7 – Is The Price Right? Listen to Other Episodes There’s a big issue with the Internet and professional service businesses: Should they post prices? It’s a perplexing question. We know that it would be pointless for Power Pair Marketing to […]
Is Your Enterprise a Business or a Hobby?
Is Your Enterprise a Business or a Hobby? Episode 6 – Business or Hobby? Listen to Other Episodes Over the years, Power Pair Marketing has run into its share of hobbies masquerading as businesses. This is an interesting dynamic. Someone has an idea, and they think it’s a good idea. But they pursue it without […]
Why ROI Is a False Measure for Marketing
Why ROI Is a False Measure for Marketing Episode 5 – The False Measure Listen to Other Episodes The words Return on Investment have a power to them that goes beyond good sense. The thing about saying the three letter R-O-I is that it can make someone sound powerful and sophisticated, but the problem with […]
What Does Marketing Mean for Your Company?
What Does Marketing Mean for Your Company? Episode 3 – The Meaning of Marketing? Listen to Other Episodes Marketing. It’s an old term that has taken on a more expansive and robust meaning over time. It first entered our language in the 16th century and meant “the act of transacting business in a market.” This […]
Are Websites Still Relevant?
Are Websites Still Relevant? Episode 2 – Are Websites Relevant? Listen to Other Episodes With social media, AI and video, do I still really need to invest in a website that’s loaded with text? The truth is that yes, you do! We’re not saying this because it’s our business. And, frankly, we are proud that […]
The Identity Crisis: Why Your Business is Wearing a Tuxedo to a T-Shirt Party
The Identity Crisis: Why Your Business is Wearing a Tuxedo to a T-Shirt Party Men Without Hair Podcast Series, Episode 1: Who Are You? Listen to Other Episodes In the debut episode of the Men Without Hair podcast, Power Pair Marketing partners Glen Weisman and Jeff Clapp tackled a question that sounds deceptively simple but is […]
SEO Is Dead! Long Live SEO! Why You Shouldn’t Believe Reports of the End of SEO
SEO Is Dead! Long Live SEO! Why You Shouldn’t Believe Reports of the End of SEO “Reports of my death have been greatly exaggerated!” So, allegedly, goes one of the great misquotes of all time. It comes from Mark Twain, who apparently wrote far more colorlessly, “The report of my death was an exaggeration,” in […]
Keep Your Political Talk Out of Your Business, Unless You Can Afford It
Keep Your Political Talk Out of Your Business, Unless You Can Afford It Men Without Hair Podcast, Episode 4 – Opinions Don’t Matter Listen to other Podcasts A few years ago, I was out with friends. We are of different political stripes, and there was a sign in a window for a political candidate that […]
A Simple Search String Can Ruin More Than Your Day – It Could Be a Nightmare!
A Simple Search String Can Ruin More Than Your Day – It Could Be a Nightmare! “Are Bengal cats legal in Australia?” DO NOT SEARCH THIS PHRASE! If that isn’t clear enough: DO NOT SEARCH THIS PHRASE OR ANYTHING LIKE IT!! (That’s a two-exclamation-point warning.) We don’t know why, but we learned that this search highly […]