Instant Coffee, Marketing and How to Build Your Brand Into Something Durable
Instant Coffee, Marketing and How to Build Your Brand Into Something Durable Anyone who knows me generally appreciates… ahem… tolerates my periodic rants. These aren’t exactly crazy-man things but are more controlled meltdowns over something that strikes me as delusional or out of touch. Am I about to talk politics? Hell, no! Although there is […]
From True Love and Apple Pie to Buying a Coke, Some Thoughts on Brand Building
From True Love and Apple Pie to Buying a Coke, Some Thoughts on Brand Building What is your favorite song that was used in a commercial? Maybe it’s The New Seekers’ hit “I’d Like to Teach the World to Sing?” Or is that “I’d Like to Buy the World a Coke?” The story gets a […]
What Are Backlinks and Why Are They Important for Search Engine Optimization?
What Are Backlinks and Why Are They Important for Search Engine Optimization? Did you like junior high or middle school? We’re not sure we did, but these days it sometimes feels like we’re stuck back there. The reason for this is “backlinks.” Power Pair Marketing will talk a lot about backlinks in our presentations, particularly […]
Perception Is Reality, Part 2: How Can I Determine My Picture-Perfect Image?
Perception Is Reality, Part 2: How Can I Determine My Picture-Perfect Image? Not too long ago, we put up a post on the Power Pair Marketing website about why we advocate strongly for clients to invest in high-quality photography. There are a lot of companies out there that will look at a budget of one-to-two-thousand […]
Perception Is Reality: Why You Should Seek Out the Best Photography You Can
Perception Is Reality: Why You Should Seek Out the Best Photography You Can Power Pair Marketing often counsels clients to either update their photography or to get better photography. There are times this puts us nose-to-nose with a client on a qualitative point, and we’re not afraid of having those discussions. We were reminded of […]
What Is a URL and Why Is It Important to Your Marketing? It’s All in a Name
What Is a URL and Why Is It Important to Your Marketing? It’s All in a Name What is a URL? Is it the same as a domain name? This is a pretty easy question to answer from a technical perspective. Let’s look at Power Pair Marketing’s URL and domain. https://powerpair.us The entire string is […]
WordPress Saved My Website, Sugar Bear. What Is WordPress and Why Is It Good?
WordPress Saved My Website, Sugar Bear. What Is WordPress and Why Is It Good? What in the devil is this WordPress thing? Well, if we cobble together a basic, descriptive definition, it’s a content management system that provides templates, referred to as themes, to build websites. In a sense, it’s the ecological system of an […]
The Golden Age of Digital Marketing Sure Beats the Olden Days of Yellow Pages
The Golden Age of Digital Marketing Sure Beats the Olden Days of Yellow Pages Do you remember Yellow Page ads? If you’re an insurance broker whose been around for a few years, how could you not? We compare today’s digital advertising to the Yellow Page ads of the past and wondered how Power Pair Marketing’s […]