Power Pair Marketing, Florida and New York

Stay Competitive and Grow

Proven Digital Marketing

for Boutique Professionals

Power Pair Marketing provides effective and proven digital marketing solutions for small to mid-size businesses. Our primary focus is partnering with boutique law firms, financial advisors and insurance advisors to help them stay competitive and attract new clients in an increasingly and complicated business environment.

HOW DOES POWER PAIR MARKETING BEST SERVE THEIR CLIENTS?

We are a firm that prices ourselves attractively for a reason: We know small firms have ambition and a need for the services we provide. The bigger firms do some great work, but their cost is beyond the budget for most small firms. We know too many people who have cash-flow struggles in their business, so we wanted to help. After supporting a few people, we realized that: 1) We really like working with people in this situation; 2) We are incredibly respectful of the budgetary limitations of smaller firms. This may require making decisions about certain programs, but we work to the limits we set together.

Power Pair Marketing, Florida and New York web design

Web Design/Development

 

Power Pair Marketing will work with you and your firm to find the design that is right for you. Websites can be a big investment, and we want them to pay off for your firm in terms of mindshare and personal satisfaction.

 We want you to look the best you can, but we also want your website to be positioned perfectly for your firm. We make sure the coding is designed to help you achieve your business objectives. This way, your site both looks great and performs beautifully on both desktop and mobile devices.

Website Development

We work with you and your firm to find the design that is right for you. Websites can be a big investment, and we want them to pay off for your firm in terms of commerce and personal satisfaction. We want you to look the best you can, but we also want your website to be positioned perfectly for your firm. We make sure the coding is designed to help you achieve your business objectives. This way, your site both looks great and performs beautifully.

Power Pair Marketing, Florida and New York
 

What Is a Website Worth to Your Business?

A website gives you a platform to speak directly to your potential customers anywhere 24/7/365. You can specifically tell your clients what you offer, how they can get it and why they would benefit from working with you. The web is an ever-evolving marketplace of highly competitive, and often fierce, businesses trying to get ahead of you to reach the same client pool. To stay ahead you need a clear and focused strategy for not just being in the game, but for being out in front of your competition. The Power Pair can help you achieve your goals.

As you know, it takes time to build trust and relationships with people before they will buy from you. Our job is to educate you as a business owner on how to get the most out of your site, what tools are appropriate to invest in and which are not a good return on your investment.

Google Analytics, a free service offered by Google

Tracking your website with Google® Analytics and Search Console

Google Analytics, a free service offered by Google, generates detailed statistics about the visitors who come to your website and track where they are going. Google Analytic’s approach is to show basic dashboard-type data for the casual user, and more in-depth data further into the report set. By reviewing your results each month we can catch things that are not working and can enhance those things that are generating leads for you.

Google Search Console is a free service offered by Google
 

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. You don’t have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site.

Power Pair Marketing, Florida and New York branding and messaging

Branding/Imaging

 

Branding is your house style. That sounds like we’re going clubbing, but it really is about you and your business. Your business logo, color choices, advertising, design are all key elements to your overall message. This is how you make yourself look. Making this work for you is essential for us.

Your story, your voice, your history, your team, and your business’s purpose: these are your image. The Power Pair are here to help you shape and sharpen this concept and give your firm a voice that represents YOU!

Power Pair Marketing Branding Support

Branding

Some people think branding irons only date to the Old West, but they really go back to Old England and Even Older Germany, where the term was synonymous with “burn” and indicated making a mark with a hot iron. If you’re on the receiving end, yowch! In the 20th and 21st century, this is really about creating a connection between someone and a product by building a perception and an expectation. Imaging and Messaging feed Branding, but so will all of the content that Power Pair Marketing helps you to generate for your business. In different ways, we will create symbolic and emotional connections through storytelling and images. Your brand will be unique to you and will distinguish you from your competitors.

Power Pair Marketing Imaging Support

IMAGING

This is your appearance. Not only your appearance in a photograph or video, but a logo and logotype, color choices, typeface choices, design. (We sometimes amuse ourselves by thinking of Billy Crystal’s immortal Fernando character on Saturday Night Live. You know, “It’s better to look good than to feel good.” Oh, just mahvelous!) Go surf the Internet, look at websites or videos, and make a few notes about the general impression made on you by what you see. You may sometimes find yourself so impressed you write “stunning” or so turned off that you write “yuck.” Think we’re kidding? Go try it.

Power Pair Marketing Messaging Support

MESSAGING

This is the content portion of the trinity. How does someone sound in their communications? Are they inviting? An intense hard sell? Encouraging? Technical? Confusing? Everyone has a style of communication, and when someone is relaxed, we would contend that these are as unique as fingerprints. A UCLA scholar posited in the 1970s that liking communication is more than 90 percent dependent on non-verbal items. We’re not in complete agreement with this idea, but we think there’s tremendous merit to the idea that intonation, body language and other non-verbal cues convey tremendous meaning beyond “exact words.” We try to account for this as much as possible in communications, and it’s an important idea to keep in mind.

 
Power Pair Marketing, Florida and New York social media marketing

Social Media Marketing

 

Social media marketing can be a valuable tool, and The Power Pair will bring its expertise to the table to determine the strategy that is precisely right for you!

Every platform has its own culture, style and audience, and may not necessarily match with you and your business. By being highly focused and methodical, we can provide you with an analysis of what will work best for you, and how we can cooperatively build a calendar of content posting that will help you win mindshare, stickiness, loyalty.

Social Media Marketing

Social Media Marketing

Stickiness…mindshare…loyalty. These are buzzwords that we can associate most closely with our approach to social media. This isn’t about being a social media influencer or star with a six- or seven-digit follower base. Our approach begins with understanding you, your clients, and your relationship. We then determine a well thought out strategy that is helpful to your customers by providing the kind of content that keeps them informed, educated, and connected to you and your firm. The great thing about a social media marketing campaign is that it is easily shared, so they can tell their friends and followers in their networks about you. It is the truest example of what we call “next level word of mouth.” 

Every platform has its own culture, style and audience, and may not necessarily match with you and your business. By being highly focused and methodical, we can provide you with an analysis of what will work best for you, and how we can cooperatively build a calendar of content posting that will help you win mindshare, stickiness, loyalty.

Power Pair Marketing, Florida and New York video and audio production

Audio-Visual Capabilities

 

Your content is a big component of your imaging, and this can extend beyond the static into more animated options. The Power Pair are filmmakers, photographers, and radio producers by trade, and we can deploy these skills for your firm. We tailor these products not only to your firm, but to optimize your digital marketing success!!

 

Video Production

NEXT GENERATION VIDEO CONTENT

We provide fantastic traditional video and photographic services, but the new rules for driving SEO results led us to develop a product that we think can help your business tremendously.

The Power Pair’s Next Generation Video is a product that will deliver SEO results without bogging down you or your staff for developing content. The Power Pair will develop up to five scripts a month for your company and put together 45-to-90-second videos that will be posted at specific intervals. These aren’t just great for SEO, they are professional, low-impact videos that will make your firm look and sound great!

WHAT IS NEXT GENERATION VIDEO? 

Next Generation Video is basically a repurposing of a tried-and-true method of creating original content. Just like with documentaries or movie shorts, the voiceover will talk about your firm over stills and “b-roll” video to tell a story. We can do a story in multiple parts. For instance, if we were doing videos about this project, we would talk about the need we identified in one video, the process used to develop it, the advantages we saw, and how this made clients happy. As a matter of fact, we have an example…

WHY SHOULD I DO THIS?

It begins with driving search results, which is always a good reason, but most importantly it’s low impact. The great thing about this is that you or employees at your firm can continue to work on making your customers happy and developing your business rather than sitting in front of a video camera. This revisits the Michael Gerber concept that we believe should a guiding principle for all entrepreneurs or small businesspeople: “Work on (your business), not just in it!” By making this a low-impact project, the Power Pair takes on the bulk of the work and you can concentrate on sales or managing that can only be done by you!

CAN I DO MY OWN VIDEOS TO SAVE MONEY?

Sure! And for a small fee, we can optimize and post your videos on a schedule. You may find, however, that the opportunity cost is greater than the cost saved. This is why we strongly recommend that you use our services. We design them to keep you focused on your business and to align with messages you want to send your clients. This is why we say, we do it smart, do it right!

“An incredible website and digital marketing company with extremely creative professionals. They are highly creative and they take the time to really identify their customers needs. I am amazed by the production value of their videos that are professional and the attention to detail in editing is incredible. I highly recommend using them for your website or digital marketing needs. They have several awards for their work and they are just really good to work with.” — Next Home Advisors

Power Pair Marketing, Florida and New York seo and google ranking

Search Engine Ranking

It stands for search engine optimization, but this is a lot more. When you look behind or inside a website, you find a lot of data in there. Optimizing the data so that a search engine, specifically Google, discovers the terms that are relevant to your business is how people find you. We will work in these areas to make sure your business is getting the results you need, and as Google modifies its search criteria, we will come to you and let you know that it’s time to tweak your website.

Google Optimization and Ranking

IF YOU ARE NOT ON PAGE ONE OF GOOGLE YOU ARE BEING PASSED OVER

Today, you can’t be an authority online without both the search algorithms acknowledging you as one, and your customers affirming you as one. Search engines rank you, and customers trust you—and as a result of both: you’ll build your brand and earn new business. Google has updated their algorithm over 45 times. But when it comes to authority in the eyes of the search engines, one factor has remained just as important as ever.

We help businesses get more visibility on the search engines. We guarantee large scale first page rankings for any business in their local markets.

If someone searches for your industry in your area, or surrounding cities, do you show up on the first page? If not, or if you’d like to improve your rankings, we can help. You can rank for hundreds of keyword and keyword phrases in a fast and effectively. There is no limit to the number of keywords you can rank for and no PPC or high advertising costs. The first thing we do after you sign up is run a report for 100’s of high value keywords in your area, so you get a large-scale snapshot of your rankings. This gives us a starting point, and a way to quantify results, so you know that our program is working.

OUR SECRET WEAPON GETS YOU ON PAGE 1 OF GOOGLE!

THERE IS NO LIMIT TO THE NUMBER OF KEYWORDS YOU CAN RANK FOR ON THIS PROGRAM.

We can’t share how it works online because we know the power of this program but we would be happy to set up a demonstration with you via zoom to share how it works and show you the successful results we’ve had with our clients. The best part is that we only allow one business per category to participate in this program so there is exclusivity that helps you win out over your competitors. And this is for LOCAL SEARCH RESULTS.

What we can tell you is what to expect and approximate time frames for results. Please remember every industry is different and can take different time frames to reach maximum results.

First month: This is the heavy lifting month. We do an extensive dive into finding relevant keywords for your industry. Rankings won’t likely improve quite yet, but it is critical to lay a foundation for your campaign to have success moving forward: Initial Campaign Setup • Keyword Research • Current Keyword Analysis and Rank standing report • Website Audit • Website Optimization • Custom Content • Creation of Business Profile and Microsite • Analytic Set up

Months 2-5: These months are the core of your ranking campaign. We’ll complete your custom content and push to our high ranking sites to start building your own site authority and start spreading the word about your business all over the web. You should see noticeable improvement in your rankings as your online presence grows. We’ll also begin tracking secondary keywords to better understand how your overall reach is being impacted. We will always provide a detailed report on the work we’ve done, keyword growth, & strategy.

Month 6 & Beyond: Our goal is to have you ranking on page 1 of Google for hundreds of keyword and long tail keyword phrases by month 6 of your ranking campaign. At this point we will take a deeper look at your tracking keywords to determine where we should focus our efforts to help you rank for even more search terms. It’s important to maintain your ranking activities so that you stay on page 1 & continue to expand your presence online. We will continue developing links, creating content, optimizing your site, & reporting on progress each & every month.

Power Pair Marketing, Florida and New York content creation

Content Creation

Digital marketing has been, for the past decade plus, very tied into search engines, particularly Google. This is because Google controls about 90 percent of search traffic. And Google closely guards the criteria it uses to evaluate your company for placement in its rankings. 

This is where Power Pair Marketing has built an approach where your vision is our mission. This isn’t something we take lightly, and our approach is something you will need to participate in actively or the process won’t work.

CONTENT DONE RIGHT!

Do it smart! Do it right! 

In the time we have been working on our business, one thing we learned is not to waste a lot of effort. Too many smart people make bad decisions by thinking they can do things themselves. “Hey, it looks easy so why not?” They waste a lot of time and energy they could put into their business, and unsuccessfully try to create content, shoot video or use cellphone selfies for business portraits. When their efforts don’t work the way they imagine, people tend to get frustrated and stop doing virtual marketing. 

This is why we tell our clients, “Do it smart! Do it right!” 

Just like your business may be law or finance or wellness, our business is the universe of web content. We know the things that need to be done to be successful at this. Our collective background is in writing, designing, producing and filmmaking, and we have been educated in SEO marketing. Everything we do is done to both make your business look great and to move the needle in your online presence. It takes a lot of work to stay current on the latter part of that statement. 

Because we are going to do the work doesn’t mean you won’t be involved or leading the effort. Our marching orders come from you, and understanding what you want, the image you are cultivating and the audience you want to reach is part of our process. Once we have that down and a budget in place, we work to build the content that will make you successful.

Why do we use the word “content” instead of discussing writing, branding or imaging? The reason is that the demands of this discipline can change rapidly. Today, writing may be the bulk of content; in the future it may be scripted video or audio. Part of the service we provide to you is to be responsive to what is coming and to craft your virtual presence to be the most effective agent for raising the profile of your business. 

Three decades ago, Michael Gerber told entrepreneurs: “Work on (your business), not just in it!” The Power Pair will enable you to do just this by liberating the content task from you, and by getting you great results the way you want. 

This is how together we can, “Do it smart! Do it right!”

Yes, We’ve Been
Recognized For Our
 Creative Work…

When we started Power Pair Marketing, we didn’t consider the idea of awards. Then, one day, Jeff suggested that the company enter a couple of its websites for MarCom Awards, a prestigious international marketing communications award…. the rest is history.

2023 Marcom Awards Winner Power Pair Markeitng