We had a meeting and, what the heck, we rolled the dice. And we won! You like us! You really like us!! Okay, we borrowed that from Sally Field’s 1985 Oscar acceptance speech for Places in the Heart.
The recognition is nice, but to us what was more significant is the validation of our work. Our goal is to get big results for small firms, and this is accomplished by marrying nice design concepts with very deliberate content. People who don’t do this for a living may miss some of the subtle points, but professionals will identify exactly what is being done. And that’s the point.
What’s our hardware? Well, we figured we’d provide a description of the work we did and how it came about. We think this could be instructive because it showcases the approach and thought behind each client project.
We reviewed many design ideas with the managing partner, and he selected a concept that he thought fit the firm. We redesigned the formerly pixelated logo to a sharper graphic that had more pop. We chose new graphics for the site and directed a photo shoot that created a variety of new images for the firm.
The new website has hover-over menus that could easily be navigated by a visitor and points to many categories and pages of content.
We restructured the approach to implement a hyper-local strategy that immediately yielded impressive results. The firm began to climb in the Google rankings and had an incredible number of NUMBER ONE search results with an overall 2,500 results in top 10 on Google!
Our client was encouraged but wanted more. We put our collective heads together and built an enormous bank of Spanish-language content for the firm, which serves The Bronx.
Have the phones been ringing? Yes! Our project had worked. The website has produced significantly upgraded results for Feiner & Lavy in the hyper-competitive personal injury law vertical.
This was our first job as a firm, and we’re very proud of the work we did. We are very proud that this effort earned our firm a MarCom Gold Award.
Truth be told – Harold Unger is quite particular about things. Some people may not appreciate this, but we look at it differently: a client that challenges us makes us reflect and really up our game. The logo we designed for The Unger Company went through several iterations and is something we are particularly proud of. We are thankful that Harold set a high bar, and we proved that we were up to the task of clearing that bar. The company’s new logo showed that this was more than a local company. The creativity in the logo gives it a futuristic appearance. (Seriously, check out The Unger Company logo. It’s a beaut!)
The triptych of images runs from the company’s East Coast base through the Midwest and to the West Coast, emphasizing the idea of national reach.
The content on the main page grew from a couple hundred words to well over a thousand words, which are augmented by images and graphics that emphasize business activity and the company’s clientele. We even added a tagline that we feel captures the business focus: Protecting a Family’s Financial Legacy.
A heavy dose of keywords has been employed to attract search results, optimizing content that before was not as specific. New sections were added to provide more direct content for associated businesses to work with The Unger Company.
The website has upgraded the image and improved the digital reach of The Unger Company. Power Pair Marketing is very proud that this effort earned our firm a MarCom Gold Award.
While the group concentrates on heady issues related to insurance, such as regulatory or taxation issues, its membership includes or has included high-achieving insurance brokers, actuaries, trust and estate attorneys, estate tax planners, and others in this industry.
We took over a website that had been started but was never really completed. It was on an unusual platform that didn’t work for the group, and it had little information about YCISG.
We worked with the group to create a goal that had a few basic objectives: create a website that gave the group a solid image for both its members and the public; provide a communications platform for members to provide content and to communicate with fellow group members; and produce better group cohesion. What you can’t see if you visit this website is the Members Only area, which is password protected.
Since taking over this project, Power Pair Marketing has become an important partner of YCISG. We not only handle digital marketing, but we have ostensibly become their communications department.
Our goal is to begin doing more communications, and we hope to build a successful, recurring recruitment project.
Although we know not all awards are gold – especially when the judges can’t see a big piece of the website hidden in the Members Only area – we are very proud that this effort earned our firm a MarCom Honorable Mention.