SEO Is Dead! Long Live SEO! Why You Shouldn’t Believe Reports of the End of SEO
SEO Is Dead! Long Live SEO! Why You Shouldn’t Believe Reports of the End of SEO “Reports of my death have been greatly exaggerated!” So, allegedly, goes one of the great misquotes of all time. It comes from Mark Twain, who apparently wrote far more colorlessly, “The report of my death was an exaggeration,” in […]
Keep Your Political Talk Out of Your Business, Unless You Can Afford It
Keep Your Political Talk Out of Your Business, Unless You Can Afford It A few years ago, I was out with friends. We are of different political stripes, and there was a sign in a window for a political candidate that I liked, and they didn’t. This got me thinking about the choices we make […]
A Simple Search String Can Ruin More Than Your Day – It Could Be a Nightmare!
A Simple Search String Can Ruin More Than Your Day – It Could Be a Nightmare! “Are Bengal cats legal in Australia?” DO NOT SEARCH THIS PHRASE! If that isn’t clear enough: DO NOT SEARCH THIS PHRASE OR ANYTHING LIKE IT!! (That’s a two-exclamation-point warning.) We don’t know why, but we learned that this search highly […]
Instant Coffee, Marketing and How to Build Your Brand Into Something Durable
Instant Coffee, Marketing and How to Build Your Brand Into Something Durable Anyone who knows me generally appreciates… ahem… tolerates my periodic rants. These aren’t exactly crazy-man things but are more controlled meltdowns over something that strikes me as delusional or out of touch. Am I about to talk politics? Hell, no! Although there is […]
From True Love and Apple Pie to Buying a Coke, Some Thoughts on Brand Building
From True Love and Apple Pie to Buying a Coke, Some Thoughts on Brand Building What is your favorite song that was used in a commercial? Maybe it’s The New Seekers’ hit “I’d Like to Teach the World to Sing?” Or is that “I’d Like to Buy the World a Coke?” The story gets a […]
What Are Backlinks and Why Are They Important for Search Engine Optimization?
What Are Backlinks and Why Are They Important for Search Engine Optimization? Did you like junior high or middle school? We’re not sure we did, but these days it sometimes feels like we’re stuck back there. The reason for this is “backlinks.” Power Pair Marketing will talk a lot about backlinks in our presentations, particularly […]
Perception Is Reality, Part 2: How Can I Determine My Picture-Perfect Image?
Perception Is Reality, Part 2: How Can I Determine My Picture-Perfect Image? Not too long ago, we put up a post on the Power Pair Marketing website about why we advocate strongly for clients to invest in high-quality photography. There are a lot of companies out there that will look at a budget of one-to-two-thousand […]
Perception Is Reality: Why You Should Seek Out the Best Photography You Can
Perception Is Reality: Why You Should Seek Out the Best Photography You Can Power Pair Marketing often counsels clients to either update their photography or to get better photography. There are times this puts us nose-to-nose with a client on a qualitative point, and we’re not afraid of having those discussions. We were reminded of […]
What Is a URL and Why Is It Important to Your Marketing? It’s All in a Name
What Is a URL and Why Is It Important to Your Marketing? It’s All in a Name What is a URL? Is it the same as a domain name? This is a pretty easy question to answer from a technical perspective. Let’s look at Power Pair Marketing’s URL and domain. https://powerpair.us The entire string is […]
WordPress Saved My Website, Sugar Bear. What Is WordPress and Why Is It Good?
WordPress Saved My Website, Sugar Bear. What Is WordPress and Why Is It Good? What in the devil is this WordPress thing? Well, if we cobble together a basic, descriptive definition, it’s a content management system that provides templates, referred to as themes, to build websites. In a sense, it’s the ecological system of an […]