Marketing. It’s an old term that has taken on a more expansive and robust meaning over time. 

It first entered our language in the 16th century and meant “the act of transacting business in a market.” This was more akin to how we use the term shopping today. In fact, I can recall old TV shows or movies in which a character, always a woman, would talk about “doing her marketing,” which meant going shopping for groceries. 

By the time of the fast-paced post-war years, marketing began to take on its hue as a term that included the ways a company or product would try to persuade consumers to buy something. It could be print advertising, radio commercials, men walking around in sandwich boards, flyers, store window signage or displays. 

While many of those meanings are still valid, today the equation has changed in that we try to shape our products or businesses to serve the customer. It’s a question of valuing someone: Why should someone spend their time talking to you?

A Power Pair Marketing, we set out to put our relationships first. This is our modus operandi. And we tell our prospective clients that we will spend a lot of time getting to know you, getting to know your business, and acquiring an understanding of who you and your business are serving. We look at this idea as the great differentiator for small, entrepreneurial-driven businesses like ours and yours.

This is a consulting proposition as much as a marketing service. It comes through the work we do in building your imaging and branding, and in creating a messaging or communications plan. There are three items that we coach as a priority as we get to know you:

1. Understand who you are
2. Understand your customer
3. Know your story

Your marketing plan will be a function of stepping back as your business evolves and communicating the reasons that brought you together with your customers and the value that you have provided to them. 

In the 21st century, marketing isn’t simply transactional; it’s about what you add beyond the transaction to the experience of your clients. 

We hope our podcasts are helpful. If you have any questions or would like to talk with us, just fill out the contact form that can be found at the bottom of our main page.