The Price Is Right May Be More Sage Than Just a Show Title

The Price Is Right May Be More Sage Than Just a Show Title Episode 7 – Is The Price Right? Listen to Other Episodes There’s a big issue with the Internet and professional service businesses: Should they post prices? It’s a perplexing question. We know that it would be pointless for Power Pair Marketing to […]

Is Your Enterprise a Business or a Hobby?

Is Your Enterprise a Business or a Hobby? Episode 6 – Business or Hobby? Listen to Other Episodes Over the years, Power Pair Marketing has run into its share of hobbies masquerading as businesses.  This is an interesting dynamic. Someone has an idea, and they think it’s a good idea. But they pursue it without […]

Why ROI Is a False Measure for Marketing

Why ROI Is a False Measure for Marketing Episode 5 – The False Measure Listen to Other Episodes The words Return on Investment have a power to them that goes beyond good sense. The thing about saying the three letter R-O-I is that it can make someone sound powerful and sophisticated, but the problem with […]

What Does Marketing Mean for Your Company?

What Does Marketing Mean for Your Company? Episode 3 – The Meaning of Marketing? Listen to Other Episodes Marketing. It’s an old term that has taken on a more expansive and robust meaning over time. It first entered our language in the 16th century and meant “the act of transacting business in a market.” This […]