Keep Your Political Talk Out of Your Business, Unless You Can Afford It

Keep Your Political Talk Out of Your Business, Unless You Can Afford It A few years ago, I was out with friends. We are of different political stripes, and there was a sign in a window for a political candidate that I liked, and they didn’t. This got me thinking about the choices we make […]

Instant Coffee, Marketing and How to Build Your Brand Into Something Durable

Instant Coffee, Marketing and How to Build Your Brand Into Something Durable Anyone who knows me generally appreciates… ahem… tolerates my periodic rants. These aren’t exactly crazy-man things but are more controlled meltdowns over something that strikes me as delusional or out of touch. Am I about to talk politics? Hell, no! Although there is […]

From True Love and Apple Pie to Buying a Coke, Some Thoughts on Brand Building

From True Love and Apple Pie to Buying a Coke, Some Thoughts on Brand Building What is your favorite song that was used in a commercial? Maybe it’s The New Seekers’ hit “I’d Like to Teach the World to Sing?” Or is that “I’d Like to Buy the World a Coke?” The story gets a […]