The Price Is Right May Be More Sage Than Just a Show Title
The Price Is Right May Be More Sage Than Just a Show Title Episode 7 – Is The Price Right? Listen to Other Episodes There’s a big issue with the Internet and professional service businesses: Should they post prices? It’s a perplexing question. We know that it would be pointless for Power Pair Marketing to […]
Is Your Enterprise a Business or a Hobby?
Is Your Enterprise a Business or a Hobby? Episode 6 – Business or Hobby? Listen to Other Episodes Over the years, Power Pair Marketing has run into its share of hobbies masquerading as businesses. This is an interesting dynamic. Someone has an idea, and they think it’s a good idea. But they pursue it without […]
The Identity Crisis: Why Your Business is Wearing a Tuxedo to a T-Shirt Party
The Identity Crisis: Why Your Business is Wearing a Tuxedo to a T-Shirt Party Men Without Hair Podcast Series, Episode 1: Who Are You? Listen to Other Episodes In the debut episode of the Men Without Hair podcast, Power Pair Marketing partners Glen Weisman and Jeff Clapp tackled a question that sounds deceptively simple but is […]
Keep Your Political Talk Out of Your Business, Unless You Can Afford It
Keep Your Political Talk Out of Your Business, Unless You Can Afford It Men Without Hair Podcast, Episode 4 – Opinions Don’t Matter Listen to other Podcasts A few years ago, I was out with friends. We are of different political stripes, and there was a sign in a window for a political candidate that […]
Instant Coffee, Marketing and How to Build Your Brand Into Something Durable
Instant Coffee, Marketing and How to Build Your Brand Into Something Durable Anyone who knows me generally appreciates… ahem… tolerates my periodic rants. These aren’t exactly crazy-man things but are more controlled meltdowns over something that strikes me as delusional or out of touch. Am I about to talk politics? Hell, no! Although there is […]
From True Love and Apple Pie to Buying a Coke, Some Thoughts on Brand Building
From True Love and Apple Pie to Buying a Coke, Some Thoughts on Brand Building What is your favorite song that was used in a commercial? Maybe it’s The New Seekers’ hit “I’d Like to Teach the World to Sing?” Or is that “I’d Like to Buy the World a Coke?” The story gets a […]