Power Pair Marketing

Content Creation

How Power Pair Marketing Makes
Your Vision Our Mission

Creating a best-in-class digital marketing program is something that comes with a lot of diligence – both from Power Pair Marketing and from each of our clients. 

What does this mean?

Digital marketing has been, for the past decade plus, very tied into search engines, particularly Google. This is because Google controls about 90 percent of search traffic. And Google closely guards the criteria it uses to evaluate your company for placement in its rankings. 

This is where Power Pair Marketing has built an approach where your vision is our mission. This isn’t something we take lightly, and our approach is something you will need to participate in actively or the process won’t work.

— CONTENT CREATION —

One of the foundational elements of our approach is content creation.

We create content in various ways, but each is designed to maximize the yield you get from all the digital marketing efforts. There are essentially three prongs to our digital marketing program, and each is deployed in a different way. Those prongs are:

Written Content

This is the constant and enduring component of digital marketing, giving us the opportunity to leverage various tools and techniques to drive your digital property toward the goal. The great thing about written content is that it can be repurposed multiple times, rewritten, and adjusted to maximize its impact, ensuring you get extra mileage from each piece in your marketing strategy. 

Video Content

We are not big proponents of someone sitting down with a webcam and recording themselves talking about a topic. That’s static, usually too long, and anyone watching will find it boring. (We suspect Google’s algorithm finds it boring, too, which is why we don’t advocate it.) We use our Next Generation Video project to create short one-to-three-minute pieces that take care of Google’s metric without you having to ever record yourself.

Image Content

Google likes images, and we source terrific stock photography to enhance your written pieces, as well as the other content on your website. We will also strongly advocate for new, professional photography for your website. Fresh, clean photography is something you should budget roughly every five years to update your personal look, the look of your facility, and the look of your staff.

Our creative process starts with a lot of talking.

We need to get inside your head, understand your personal style, and then be able to communicate outward as if we were you. We view this as the first step in our partnership with you, your firm and your specialization.

All this sounds good, but there’s a big wrinkle. Every so often, without notice, Google changes its criteria for how it evaluates you. And this may mean that we have to reconfigure your content plan in order to continue to achieve results.

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There’s another component of this game.

Although we are exclusive to your firm, your competitors have marketing people, too. We know some of these guys, and like in any field, there are some clowns, but there are some who are very good. When your competition makes moves, you need to make moves. Sometimes this requires that we add to your program so you can keep ahead of them. Or we will focus on something to distinguish you from your competition. 

We are aware that this can be frustrating for clients, and frankly it’s frustrating for us. Like you, we get into a rhythm with our work, and we like to execute a plan week after week. However, we are committed to our goal of getting you the best results we possibly can within your budget. 

As you read this, it can sound daunting. This is why we encourage people who are exploring our website to schedule a free consultation so we can better understand your business. A conversation with us won’t eat up too much of your time, and it will help you to have a better understanding of what Power Pair Marketing can make your vision our mission, and how we can succeed together.