SEO Is Dead! Long Live SEO! Why You Shouldn’t Believe Reports of the End of SEO
SEO Is Dead! Long Live SEO! Why You Shouldn’t Believe Reports of the End of SEO “Reports of my death have been greatly exaggerated!” So, allegedly, goes one of the great misquotes of all time. It comes from Mark Twain, who apparently wrote far more colorlessly, “The report of my death was an exaggeration,” in […]
A Simple Search String Can Ruin More Than Your Day – It Could Be a Nightmare!
A Simple Search String Can Ruin More Than Your Day – It Could Be a Nightmare! “Are Bengal cats legal in Australia?” DO NOT SEARCH THIS PHRASE! If that isn’t clear enough: DO NOT SEARCH THIS PHRASE OR ANYTHING LIKE IT!! (That’s a two-exclamation-point warning.) We don’t know why, but we learned that this search highly […]
What Are Backlinks and Why Are They Important for Search Engine Optimization?
What Are Backlinks and Why Are They Important for Search Engine Optimization? Did you like junior high or middle school? We’re not sure we did, but these days it sometimes feels like we’re stuck back there. The reason for this is “backlinks.” Power Pair Marketing will talk a lot about backlinks in our presentations, particularly […]
What Is a URL and Why Is It Important to Your Marketing? It’s All in a Name
What Is a URL and Why Is It Important to Your Marketing? It’s All in a Name What is a URL? Is it the same as a domain name? This is a pretty easy question to answer from a technical perspective. Let’s look at Power Pair Marketing’s URL and domain. https://powerpair.us The entire string is […]
The Golden Age of Digital Marketing Sure Beats the Olden Days of Yellow Pages
The Golden Age of Digital Marketing Sure Beats the Olden Days of Yellow Pages Do you remember Yellow Page ads? If you’re an insurance broker whose been around for a few years, how could you not? We compare today’s digital advertising to the Yellow Page ads of the past and wondered how Power Pair Marketing’s […]